So how did things end up going with Dave Goodman and his helpful coconut opening product, the Coco Jack? Sadly, not particularly well. Goodman was excited about the collaboration between himself and investor Mark Cuban, saying, "This is bringing me into the peer group of people who are massively successful like Mark. "I'm really excited about that" (via Inc.). However, according to the Shark Tank Blog, the deal between the two never closed. Goodman partnered with Malibu Rum to use their brand, but due to the extensive number of knockoffs that began to spring up, this didn't go very far.
As of now, the Coco Jack company seems to be closed down. Their Facebook and Instagram accounts have not posted since 2017, while their Twitter account has been entirely suspended. Similarly, it seems that there is nowhere to get the product anymore. The company's website no longer exists, while the only listing on Amazon describes the product as "currently unavailable." The only hint of life with Coco Jack seems to be Goodman's Linkedin account. Here, he is still listed as the founder of Coco Jack, which claims it is still currently running. However, seeming as though the account has not been updated in some time, it's more than likely that it is simply outdated information. Goodman's product had promise to it, but it seems that the road to getting it to become a full-fledged business was too much for the entrepreneur.
